Everything they told you about menopause weight loss is WRONG
Evidence-based, no bullish*t.
A guide for real women who want to fix their midlife metabolism.
What you eat and your lifestyle matter much more than how much you eat because it’s a game of hormones rather than a maths problem. This is where you will create your own magic formula to crank up your metabolism, lose that sticky menopausal middle and keep the weight off for good.
What's in Everything they told you about menopause weight loss is wrong?
If you're a woman over 40 struggling to shift stubborn midlife weight, you’ve probably tried eating less, moving more, and cutting calories - only to feel miserable, hungry, and stuck. That’s because traditional diet advice doesn’t work for menopausal women. Your metabolism has changed, and what used to work no longer does.
Everything they told you about menopause weight loss is wrong isn’t about dieting, deprivation, or eating weird food. It’s about fixing your midlife metabolism by working with your hormones instead of fighting them. Whether you're battling menopausal weight gain, frustrated by belly fat that won’t budge, or curious about menopause fasting and whether it’s right for you. This book lays it all out - no fluff, no fads, just science-backed strategies that actually work.
✅ Why menopause weight gain isn’t your fault—and how to reset your metabolism for good
✅ The truth about fasting for women over 40 (hint: it’s powerful, but only if done right!)
✅ How to eat for midlife fat loss—without calorie counting, endless salads, or boring food
✅ The lifestyle tweaks that turbocharge results, from sleep to stress and movement
✅ A clear, do-able plan to lose weight, boost energy, and feel like yourself again
Forget the outdated advice that’s keeping you stuck. This is your menopause weight loss blueprint- no gimmicks, just real results.
Meet Ailsa
Award-winning nutritionist & coach - and author
I’m Ailsa, a 53 year old (and counting) menopause nutritionist and health coach based in the UK. I help women fix their flushes, tame their moods and lose the menopausal middle, so they feel confident and on fire (in a good way), living the life they deserve. You can count on me for real-life solutions you can rinse and repeat – not super clean living, strict diets or anything that feels complicated.
I've spent ten years in clinical practice working with clients just like you who have discovered that losing weight is not just about eating less until you can stand it no longer. I can help you improve relationship with food and discover the ‘right’ foods for you – and this is absolutely critical after 40 because the rules suddenly get very different. I can't wait for you to start reading my book!



























































![If you’re a woman over 40, you’ll know there are 472 different things you need to ‘prioritise’. And you’ve probably already clocked that the very last things on that priority list are the things you want to do just for the joy of doing them rather than ‘in order to…’
The sheer relentlessness of it all is exhausting.
So now is an excellent time to get VERY GOOD at two things:
Understanding the stuff you must prioritise in your own health to thrive - rather than just keep your head above water.
Stop giving as many f*cks about things. Luckily, this gets easier with age.
Item #1 is covered in detail in my book Everything They Told You About Menopause Weight Loss Is Wrong. Get it on Amazon and other places you can buy books. This is one wild read you need in your life. Before you do item 23 on your list, go and get yourself a copy on ebook or paperback.
Item #2 might take a little longer but it’s worth practising if you’ve not quite got the hang of it. But consider this: for everything single thing you do or don’t do in your life, other people will have an opinion. You cannot stop it, you’re not in control of it, and it will slowly mess with your confidence. Let them (as the wonderful @melrobbins says in her bestselling book).
And, if you haven’t listened yet, I was talking about this - and other things - on the brilliant Big Drink Rethink podcast this week..
#letgoofperfect # #mediocrity#perfectionism #wellbeing #selfcare #sobercurious#sobriety ]
#weightloss #alcohol #everythingtheytoldyouaboutmenopauseweightlossiswrong #fixyourmidlifemetabolism #foodfabulousnutrition #ailsahichens](https://scontent-iad3-1.cdninstagram.com/v/t51.75761-15/488206507_18492664276025194_6955026273141512353_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=110&ccb=1-7&_nc_sid=18de74&_nc_ohc=2a05PR0mJRIQ7kNvwF22fsn&_nc_oc=Adk2O2uS1rFc6KiWDrfC_bsC2Hx9uarssgmVhfmyWMFtJYZIq4zJ-6vOto0hipZ40rk&_nc_zt=23&_nc_ht=scontent-iad3-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=jr1VTEC2uHN8U6w2-AVAJw&oh=00_AfPxWFvwQ-jKRm3w2v0R77Ord_Xrngj4NqxUUE6bj_YIDw&oe=68581D48)
![If you’re a woman over 40, you’ll know there are 472 different things you need to ‘prioritise’. And you’ve probably already clocked that the very last things on that priority list are the things you want to do just for the joy of doing them rather than ‘in order to…’
The sheer relentlessness of it all is exhausting.
So now is an excellent time to get VERY GOOD at two things:
Understanding the stuff you must prioritise in your own health to thrive - rather than just keep your head above water.
Stop giving as many f*cks about things. Luckily, this gets easier with age.
Item #1 is covered in detail in my book Everything They Told You About Menopause Weight Loss Is Wrong. Get it on Amazon and other places you can buy books. This is one wild read you need in your life. Before you do item 23 on your list, go and get yourself a copy on ebook or paperback.
Item #2 might take a little longer but it’s worth practising if you’ve not quite got the hang of it. But consider this: for everything single thing you do or don’t do in your life, other people will have an opinion. You cannot stop it, you’re not in control of it, and it will slowly mess with your confidence. Let them (as the wonderful @melrobbins says in her bestselling book).
And, if you haven’t listened yet, I was talking about this - and other things - on the brilliant Big Drink Rethink podcast this week..
#letgoofperfect # #mediocrity#perfectionism #wellbeing #selfcare #sobercurious#sobriety ]
#weightloss #alcohol #everythingtheytoldyouaboutmenopauseweightlossiswrong #fixyourmidlifemetabolism #foodfabulousnutrition #ailsahichens](https://scontent-iad3-1.cdninstagram.com/v/t51.75761-15/488206507_18492664276025194_6955026273141512353_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=110&ccb=1-7&_nc_sid=18de74&_nc_ohc=2a05PR0mJRIQ7kNvwF22fsn&_nc_oc=Adk2O2uS1rFc6KiWDrfC_bsC2Hx9uarssgmVhfmyWMFtJYZIq4zJ-6vOto0hipZ40rk&_nc_zt=23&_nc_ht=scontent-iad3-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=jr1VTEC2uHN8U6w2-AVAJw&oh=00_AfPxWFvwQ-jKRm3w2v0R77Ord_Xrngj4NqxUUE6bj_YIDw&oe=68581D48)









































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